About
Established in 2023
Shimcup was born as an idea a few years ago while I was studying product and furniture design (as a mature student – it’s never too late!) at Kingston School of Art. I wanted to experiment with responsible material and manufacture, and also design something with a genuine ‘wow’ factor. I believe this to be the way to best improve the manufacturing industry and reduce the harm caused to our planet by irresponsible production methods and materials – offer consumers something which not only out-performs the other options, but goes beyond everyone’s expectations with its new way of thinking and beautiful, unique aesthetic.
When not in the workshop experimenting with new ideas, I’m to be found rock climbing, camping in the mountains or getting excited about forthcoming adventures. These interests are a large part of where the Shimcup idea came from. Yes it’s compact, fast and light, looks amazing and is an awesome gadget, but more significantly this product respects the environment which inspired it. That uncompromising philosophy is the fundamental principle which underpins the Shimcup approach to design.
It will be great to see where Shimcup goes, who uses it and what other designs it may inspire out there. From this end the journey is just beginning and there are already lots of other exciting ideas in the works. Keep following this project and be a part of a truly worthwhile design journey.
Ed Houghton, Shimcup inventor - May 2023
Mission
For those who experience Shimcup to enjoy an exciting product with exceptional utility, and for those who don't experience Shimcup to benefit from the responsible approach Shimcup has to the environment
Vision
To see product design continually strive further towards ethical material choices, clean manufacturing and fully-addressed, transparent life-cycle
Values
- User autonomy and empowerment through exceptional utility and the highest level of sustainability
- Smart, ethical material production and circular economy
- Continual learning and improvement
- Unit 3, 98c Wallis Rd, London E9 5LN
- ed@shimcup.com
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